Offering 360º Print Design Signage Manufacturing Shop Fitting Solutions

Driven by Precision. United by Impact.

We’re not just a group of companies — we’re a powerhouse collective, engineered to make your brand impossible to ignore. From cutting-edge structural signage and expert fabrication to jaw-dropping graphic prints and full-scale retail interiors, we own the entire branding journey. Our edge? A fearless blend of precision, creativity, and a playful spirit that sets hospitality and lifestyle brands apart. Trusted by South Africa’s biggest names and scaling boldly across the continent, our fully integrated divisions work seamlessly under one roof — delivering every project with lightning-fast speed, flawless quality, and zero shortcuts. We’re always on the ball, always ahead, and always ready to elevate your brand where it matters most.

Our Divisions

  • Sign By Design
Structural Signage. Heavy-Duty Fabrication. Nationwide Rollouts.

The backbone of the group, Sign By Design crafts custom shopfronts, illuminated branding, and large-scale signage engineered to endure and impress. From precision metal and perspex fabrication to complex LED installations, we handle the toughest projects across South Africa and Africa with confidence and craftsmanship.
  • Exterior & interior signage
  • Metal & perspex fabrication
  • LED-lit branding
  • Engineering & installation
  • Multi-site rollouts with flawless execution
  • Print Division
High-Impact Printing. Immersive Retail Environments.

Print Division brings brands to life through striking large-format prints and point-of-sale graphics that command attention. Whether billboards, window displays, or full retail environments, our end-to-end production is engineered for precision, speed, and stunning visual impact.
  • Large-format print (vinyl, fabric, wallpaper)
  • Point-of-sale and promotional graphics
  • Retail & branded interior displays
  • High-resolution finishes with premium quality
  • Shopfitting Solutions
Retail Interiors Designed to Deliver.

From concept to installation, Shopfitting Solutions builds tailor-made commercial interiors with sharp design, engineered CAD plans, and precision CNC manufacturing. Our teams execute fast, clean, and to scale — creating spaces that perfectly reflect your brand’s identity and customer experience goals.
  • Interior concept & design
  • CAD & engineered plans
  • CNC manufacturing
  • Regional installation teams
  • Vegas Signs
Bold. Funky. Hospitality-Focused.

Vegas Signs doesn’t just make signs — they craft immersive brand experiences bursting with energy and creativity. Specializing in taverns, breweries, bars, and entertainment, Vegas injects personality into every project, from vibrant fitouts to eye-catching event activations and vehicle wraps.
  • Custom signage & structural shopfitting
  • Event stands & brand activations
  • Vehicle wraps & promotional graphics
  • 3D visualization & shop concepts
  • Campaign strategy & execution

ABOUT US

Printing brilliance and service excellence, brought to you by the latest technology and a team of innovators who make thinking outside the box their business.

Whatever size or format your print job takes, the one thing we promise you is top quality. We’ve got the expertise and the technology to produce prints that stand out. Once completed, every job goes through a stringent quality control procedure to ensure that you’re getting only the very best.

We pride ourselves on being at the forefront of print, signage and display technologies. With high-end facilities and high standards of quality, we are effectively pushing through the boundaries of what is possible. The end result of this is our ability to offer you service that will surpass all expectations.

Our staff have a proven track record of excellent business acumen and stellar service. Whether your special request relates to turnaround times, budgets or the scale of your project, we look forward to working with you to find the right solution.

We look forward to offering you our unique brand of printing brilliance. Let us become your business’s Print Division.

Printers and Cutting and Finishing Machinery
Our cutting edge printers bring brilliance to every job while our state-of-the-art cutting equipment ensures precision. READ MORE

WE ARE BIG ENOUGH TO HANDLE LARGE SCALE PROJECTS AND YET SMALL ENOUGH TO GIVE YOU INTIMATE ATTENTION FOR BESPOKE PROJECTS. WE LIKE TO IMPRESS.

OUR SERVICES

PRINT & SIGNAGE MANUFACTURING PLATFORM

We pride ourselves in delivering fast and professional printing of just about any format in virtually any size.

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LARGE FORMAT DIGITAL PRINTING

Large-format digital printing allows the latest technology to take care of printing large-scale items.

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TRADE SHOW WALL GRAPHICS

Graphics and fabric walls are an ideal way to showcase a brand at a trade show.

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UV (FLATBED) PRINTING

UV inks dry as soon as they are exposed to ultraviolet light, resulting in a clear, crisp finish.

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SHORT TERM PROMOTIONAL PRINTING

We offer a cost-effective and time-efficient solution for producing on-demand and short-run promotional printing.

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TRANSIT BRANDING

The moving billboard branding in full vehicle wraps, trailers, trucks and vehicle decals.

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DIGITAL PRINTING

No job is too big – or too small. Small run digital printing takes care of business cards and promotional materials such as flyers, leaflets, brochures and stickers.

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SIGNAGE

We are fully equipped with CNC router cutting, Laser cutting, Vinyl cutting, Metal and Acrylic cutting and bending machines.

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INSTALLATION

With a number of our own experienced installation teams and a fleet of delivery vehicles.

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FULL CREATIVE DESIGN STUDIO AT YOUR DISPOSAL IF NEEDED

Our creative team brings your marketing strategies to life, from printing, packaging, event to expos we cover it all.

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STORE DESIGN BRANDING & SHOPFITTING

From concept, design, print, signage, specialised lighting, display stands, promotional displays to shop-fitting.

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PROMOTIONAL

Free-standing units, counter display units, shelf talkers, shelf defenders, aisle talkers and wobblers.

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Our Holding Company
  • The Fire Tree Design Company

At the core of this powerhouse group, Fire Tree Design Company drives innovation, quality, and seamless integration. We don’t just deliver branding solutions — we deliver real business impact. Every division thrives under Fire Tree’s leadership, ensuring your brand stands tall, bold, and ready for whatever comes next.

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